Deadpool Marketing Campaign- Hollywood Company

Deadpool used modern technology to up it's marketing game. By doing this it, targeted a younger audience , the social media generation through it's new and exciting ways of advertising. A few examples of it's marketing included;

Using social media such as Tinder, Twitter and the use of specially made Deadpool Emojis, created a hype for Deadpool. Through the use of comedy, pretending that Deadpool had his own account made the film popular before it was even released because of people sharing Deadpool with their friends and followers on social media.

 

As well as social media, with Deadpool being a huge Hollywood blockbuster with a budget of 58 million dollars , meaning it can hire A list actors, like Ryan Reynolds, the main character of Deadpool. Already by doing this it has brought in a following, so therefore the marketing team used Reynolds to their advantage by using him to help advertise the film.

Reynolds himself would tweet a lot about Deadpool before the film was released, interacting with fans and answering questions about the forthcoming film.  He also attended conventions and competitions of Deadpool fans .